The phrase “Search Engine Optimization” or “SEO” refers to all the things that go into making your web site more visible or rather more appealingĀ  to search engines.

Why should that matter to you? It’s all about traffic, getting people to your site. Ask yourself, “Would you build your store or office somewhere you knew people would never find you?” I ask you, “Why build a website if you know people will not find you even if they type an appropriate phrase in Google or Bing or…?”

Here are a few things you need to know to make your site more visible:

  • Form your site correctly. This statement is a reference to the actual behind the scenes construction of your site. If you don’t know how, get some help.
  • Submit your site to search engines. Let the search engines know you are open for business. They will in turn “crawl” your site to see what’s there, this is referred to as “Indexing your site.” It’s a pretty straight forward endeavor, but can be time consuming.
  • Do some self promotion. Simply put, make sure your current customers and future prospects know you have a site, and what your address or URL is. Place your address on your letter head, business cards etc. Really any time you contact people, make sure they are aware you have a site.
  • Do some self promotion part II. Are you the most knowledgeable person around about your given field? Then tell others about it use social media like blogs and forums to advertise yourself. Not only will you be looking to create and keep active your own blog, but you should also go out and make meaningful comments on others blogs and forums as well. The goal here is to leave behind links to your website. NOTE: Care should be taken not to “spam” or write junk posts on others blogs. it can not only get you black listed on that blog, but also lower your standing with the more reputable search engines.

There is more to SEO, but not much. Give me a call, and we can discuss your needs. It’s always free to bend my ear. But if you like what you hear lets see what Untangle Web can do for you.

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